It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Pursuing a Competitive Account
MP3•Episode home
Manage episode 418151757 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you approach an account into which competitors are already firmly ingrained? How do you break a continuous cycle of rejection in favor of your competition? John Kaplan tackles these ever-pertinent questions in this episode. Today’s talking points include:
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
…
continue reading
- John’s personal experience in surmounting competitors embedded in deals.
- Why ingrained competition is not a deal-killer.
- Approaching the buyer with an honest and patient discovery process.
- Offering the customer a strategic discount.
- Building Champions in a competitive account to give you the edge.
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Navigating the Competitive Landscape | Ascender Course
- Expand Your Understanding of the Competition | Ascender Course
- Building Champions for Life | Ascender Course
- Ascender’s Best Content on Discovery | Ascender Article
- Plan to Make the Plan | Podcast
- Plan to Make the Plan | Article
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
275 episodes
MP3•Episode home
Manage episode 418151757 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you approach an account into which competitors are already firmly ingrained? How do you break a continuous cycle of rejection in favor of your competition? John Kaplan tackles these ever-pertinent questions in this episode. Today’s talking points include:
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
…
continue reading
- John’s personal experience in surmounting competitors embedded in deals.
- Why ingrained competition is not a deal-killer.
- Approaching the buyer with an honest and patient discovery process.
- Offering the customer a strategic discount.
- Building Champions in a competitive account to give you the edge.
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Navigating the Competitive Landscape | Ascender Course
- Expand Your Understanding of the Competition | Ascender Course
- Building Champions for Life | Ascender Course
- Ascender’s Best Content on Discovery | Ascender Article
- Plan to Make the Plan | Podcast
- Plan to Make the Plan | Article
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
275 episodes
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