Ep 145: “Million Dollar Book Business”

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Welcome to the 145th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Million Dollar Book Business

In this episode, Shawn shows you the entire setup to turn your book into a million dollar book business. No, it won’t happen over night, but Shawn lays out a solid plan that you can start taking the first steps on today.

Listen to the Show / Podcast

Episode Resources:

• FREE: The Ultimate Author Checklist for Online Book Marketing
• Shawn’s Fiction Author Value Ladder
• Shawn’s “Million Dollar Idea” Spreadsheet

Get the Full Transcript From This Episode

Featured Quotes

“If you were to sell a million dollars of your $3 book and assuming that you get 70% margin on that then you’re going to actually have to sell 476,190 books. Crazy, right? The reality is though is that when you look at the value ladder you are able to enjoy the benefit of those initial set of subscribers that you’ve paid for and acquired. They actually pay for more and more than just the first product.”

“We have not done a great job as authors in really thinking through what exactly do our audience members want. What is the pain that they really desire? What is the desire that they have when they read our fiction books that would make them want to participate in a one day, three day, week long even at some luxury place? What is it that they really want? The reality is that we don’t do a great job at getting the big picture around the real desire and need for our audience. “

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Get the Full Transcript From This Episode

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Other Episodes

Get caught up on the other episodes of The Author Hangout that you may have missed:

• Ep 145: “Million Dollar Book Business”
• Ep 144: “Network Net Worth”
• Ep 143: “Learning to Hack Learning”
• Ep 142: “Making Of The Perfect Optin”
• Ep 141: “Coaching Breeds Author Success”
• Ep 140: “Gumroad for Authors”
• Ep 139: “Above The Noise”
• Ep 138: “Goal Setting Check-in”
• Ep 137: “Relying On Others”
• Ep 136: “Honest Conversations on Book Marketing”
• Ep 135: “Recognition of Hard Work”
• Ep 134: “Improving Kindle Book Rankings”
• Ep 133: “Making Money Fast?”
• Ep 132: “Book Marketing & Book Launches”
• Ep 131: “Authors Answers: How To Get Book Reviews”
• Ep 130: “Author Answers: Author Street Teams”
• Ep 129: “Author Answers: Using KDP Select or Not”
• Ep 128: “Traffic, Subscribers, and Sales”
• Ep 127: “Book Marketing Tips from Experts (Part 7)”
• Ep 126: “Media Interviews & Book Marketing”
• Ep 125: “Book Marketing Tips from Experts (Part 6)”
• Ep 124: “Goal Setting for Authors”
• Ep 123: “Author Answers: Social Media Engagement”
• Ep 122: “Speaking, Podcasts & Mailing Lists”
• Ep 121: “Authors Answers: DIY Blog Tours”
• Ep 120: “Book Launches & Pay-Per-Click Advertising”
• Ep 119: “Author Answers: Choosing Comparison Titles”
• Ep 118: “Writing as a Career & Audiobooks”
• Ep 117: “Self-Publishing & Book Launches”
• Ep 116: “Podcasting for Book Marketing”
• Ep 115: “Author Answers: Best Marketing Activities”
• Ep 114: “Book Launches & Video Marketing”
• Ep 113: “Writing Faster, Marketing Smarter”
• Ep 112: “Book Marketing Momentum”
• Ep 111: “Building Book Launch Teams”
• Ep 110: “Book Launches and Distribution”
• Ep 109: “Email Lists & Facebook Live”
• Ep 108: “Facebook Ads for Book Marketing”
• Ep 107: “NaNoWriMo, Writing, and Marketing”
• Ep 106: “Book Marketing Success & Failure”
• Ep 105: “Telling Stories & Reaching Readers”
• Ep 104: “Connect With Other Authors”
• Ep 103: “Maximizing Your Book Marketing”
• Ep 102: “Audiobooks and Book Marketing”
• Ep 101: “Author Email Marketing Automation”
• Ep 100: “Looking Back, Looking Forward”
• Ep 099: “Maximizing Book Promotions”
• Ep 098: “Meta Data Is Your Brand”
• Ep 097: “Kindle in Motion & More”
• Ep 086 – How To Create an Irresistible Opt-In Incentive
• Ep 085: Build a Killer Self-Hosted Author Website
• Ep 084: An Introduction to How to Build a Responsive Author Email List in Just 30 Days
• Ep 083: How To Use Content Marketing To Delight Your Readers
• Ep 082: “The ONE Social Media Platform You Should Be on Today!”
• Ep 081: “How To Create A Reader Profile”
• Replay 013: “Book Marketing Success”
• Replay 012: “Free Book Promotions & More”
• Replay 011: “Blogging for Authors”
• Replay 010: “How to Sell Books and Build Your Email List Through Facebook Ads”
• Replay 009: “Storytelling for Book Marketing”
• Replay 008: “Secret Book Launches & ARCs”
• Ep 080: “Finances for Authors”
• Ep 079: “Your Author Platform is Important”
• Ep 078: “Book Marketing Tips from Experts (Part 5)”
• Ep 077: “How To Make A Living With Your Writing Pt. 2”
• Ep 076: “How To Make A Living With Your Writing Pt. 1”
• Replay 007: “Author Earnings: The Real Story”
• Ep 075: “The 4 Ps for Book Marketing”
• Ep 074: “Replace Your Income With Writing”
• Ep 073: “Build Credibility With Your Book”
• Ep 072: “Engaging With Your Email List”
• Ep 071: “The Author Business: Finances”
• Ep 070: “Goal Setting and Kickstarter”
• Ep 069: “Marketing A Series of Books”
• Ep 068: “Book Covers and Giveaways”
• Ep 067: “Write Your Book Faster”
• Ep 066: “How To Get 10,000 Preorders”
• Replay 006: “Building Your Mailing List & Meta Data”
• Replay 005: “Book Launches and Free Promotions”
• Replay 004: “Writing, Productivity, and Marketing”
• Replay 003: “Book Marketing Success”
• Ep 065: “Book Marketing Tips from Experts (Part 4)”
• Ep 064: “How to Sell Books and Build Your Email List Through Facebook Ads”
• Ep 063: “Create Relationships With Authors”
• Ep 062: “Building & Engaging An Audience”
• Ep 061: “Secret Book Launches & ARCs”
• Ep 060: “Book Launches & Building An Audience”
• Ep 059: “Prosperity for Writers”
• Ep 058: “Discount Book Promotions”
• Ep 057: “Radio and Media for Authors”
• Ep 056: “Crowdfunding Your Book”
• Ep 055: “Writing As Book Marketing”
• Ep 054: “Using Video To Promote Books”
• Ep 053: “Book Launch Ideas”
• Ep 052: “Make Your Book More Appealing”
• Ep 051: Book Marketing Tips from Experts – Part 3
• Ep 050: Book Marketing Tips from Experts – Part 2
• Ep 049: Book Marketing Tips from Experts – Part 1
• Ep 048: “3 Tips For Building A Mailing List”
• Ep 047: “Book Marketing On The Cheap”

The post Ep 145: “Million Dollar Book Business” first appeared on Book Marketing Tools Blog.