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Meet them where they are: how media can reach youth in Africa (The Backstory S4E4)
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Content provided by The Backstory: A media freedom podcast, World Association of Newspapers, and News Publishers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Backstory: A media freedom podcast, World Association of Newspapers, and News Publishers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Capturing the attention of young people means understanding what news and information they want and how they want to get it. Traditional media across Africa are reassessing their offer, while innovative platforms featuring images and video are growing in popularity. What can media companies do to attract – and keep – this booming demographic that cares deeply about the issues that affect our world? In this episode: - Tshepo Tshabalala (twitter.com/TshepototheT), Director, Journalism and Media Lab Africa (Jamlab) in South Africa (www.jamlab.africa) - Kanyinsola Aroyewun, Head of marketing and content growth, Pulse, Nigeria (www.pulse.africa) - Edwin Madu (twitter.com/dwinmadu), Editor in chief, Zikoko, Nigeria (www.zikoko.com) - Yusuf Omar (twitter.com/YusufOmarSA), Co-founder, Hashtag Our Stories (www.hashtagourstories.com) For more resources and tips visit WAN-IFRA's press freedom page (wan-ifra.org/about-us/press-freedom). The Backstory production team is Andrew Heslop, Mariona Sanz, Colette Davidson, Irene Abalo and Sarah Elzas, who edited and mixed the episode. Music in this episode: Simple Hop by Broke for Free (freemusicarchive.org/music/Broke_For_Free/Slam_Funk/Broke_For_Free_-_Slam_Funk_-_11_Simple_Hop)
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30 episodes
MP3•Episode home
Manage episode 323605909 series 1998982
Content provided by The Backstory: A media freedom podcast, World Association of Newspapers, and News Publishers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Backstory: A media freedom podcast, World Association of Newspapers, and News Publishers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Capturing the attention of young people means understanding what news and information they want and how they want to get it. Traditional media across Africa are reassessing their offer, while innovative platforms featuring images and video are growing in popularity. What can media companies do to attract – and keep – this booming demographic that cares deeply about the issues that affect our world? In this episode: - Tshepo Tshabalala (twitter.com/TshepototheT), Director, Journalism and Media Lab Africa (Jamlab) in South Africa (www.jamlab.africa) - Kanyinsola Aroyewun, Head of marketing and content growth, Pulse, Nigeria (www.pulse.africa) - Edwin Madu (twitter.com/dwinmadu), Editor in chief, Zikoko, Nigeria (www.zikoko.com) - Yusuf Omar (twitter.com/YusufOmarSA), Co-founder, Hashtag Our Stories (www.hashtagourstories.com) For more resources and tips visit WAN-IFRA's press freedom page (wan-ifra.org/about-us/press-freedom). The Backstory production team is Andrew Heslop, Mariona Sanz, Colette Davidson, Irene Abalo and Sarah Elzas, who edited and mixed the episode. Music in this episode: Simple Hop by Broke for Free (freemusicarchive.org/music/Broke_For_Free/Slam_Funk/Broke_For_Free_-_Slam_Funk_-_11_Simple_Hop)
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