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Episode 1: Jamie Turner, An Audience of One
Manage episode 319065039 series 3310438
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About Jamie:
Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes. He's a regular guest on CNN and HLN. Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing.
About The Audience of One:
Jamie co-authored An Audience of One with Chuck Moxley. They define one-to-one marketing as a marketing method in which companies engage with customers using a "Personalized approach based on who they are, how they think, what they purchase, what their interests are, where they go, and how they prefer to be communicated with"(p. 3. An Audience of One).
One-to-one marketers use first-party data to create highly relevant and engaging ads for their consumers, showing them products that meet their interests and address their pain points. Although the one-to-one approach can be more expensive than mass marketing methods, the proper use of first-party, anonymized data leads to a higher return on marketing investment (ROMI) because of the ad's high relevancy to the consumer.
The book explains one-to-one marketing in simple terms so that marketing professionals and students alike can understand how to implement the 1:1 method in their marketing strategies and drive ROMI.
Links:
Download a free chapter and purchase An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing:
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