))
Episode 12: Teresa Caro - Transformational Leadership in Marketing
Manage episode 334688067 series 3310438
Content provided by Guy Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Guy Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such as Cannes Lions, Clio Awards, One Show, Effie Awards, and Radio Mercury. Teresa worked with leading Publicis Groupe agencies such as Razorfish and Moxie before joining the Johnson Group as President in 2022.
In this episode of The Backstory on Marketing, Teresa speaks on the topic of transformational leadership in an ever changing industry, touching on the intersection of data and creativity. In addition, Teresa shares advice she gives to first-time CMOs and women leaders, stressing the importance of acting with confidence and seeking out mentors in all stages of one’s career.
Links
48 episodes
Share
