))
Episode 65 - Brand Strategy with Ian Baer: Insights from a 35-Year Veteran
Manage episode 390201037 series 3483722
Content provided by The Bad Pod, An Ad Pod, The Bad Pod, and An Ad Pod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Bad Pod, An Ad Pod, The Bad Pod, and An Ad Pod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 65 of The Bad Pod, An Ad Pod, we delve into the mind of Ian Baer, an advertising maven with a storied 35-year career at the helm of industry giants like Publicis and TBWA. Ian recounts how the classic sitcom "Bewitched" sparked his initial fascination with advertising, setting him on a path to become a strategic powerhouse in the field.
From his early inspirations to his revolutionary work at Sooth, Ian provides a masterclass in advertising strategy and its evolution. Throughout our discussion, Ian shares his unique approach to dissecting popular campaigns, extracting strategic insights that have driven his success and led to transformative results in marketing effectiveness. Tune in for an episode packed with valuable lessons from a true industry veteran.
Episode Links:
soothbetold.com
Find us us on Twitter, Instagram, and at The Bad Podcast dot com
75 episodes
Share
