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EP 77: The Home Edit Girls Talk How They Started an Empire!
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This week on the Podcast, The Home Edit founders discuss how they Built a home organization empire. Clea Shearer and Joanna Teplin both moved to Nashville from Cali without knowing many people and after a friend introduced them via text - not only a friendship blossomed but so did The Home Edit. They realized that no one was using social media platforms to market their home organization companies so they decided beautiful photos of their projects were perfect for Instagram. The goal in starting The Home Edit was to reinvent traditional organizing and merge it with design and interior styling. While every project is rooted in functional systems that can be maintained for the long term, there's just as much emphasis placed on transforming the space visually and adding their signature stylized aesthetic. Six years later, they have written two books and are on season 2 of their Netflix show!
Tune in to learn about their journey, why they always keep their foot on the gas, having a partner, gratitude and how they have been able to secure clients and press.
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