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The Art of Product Marketing
Manage episode 361158048 series 3458108
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Find out why product marketers are essential to organizations — big and small.
On this episode of The Best Careers You Never Knew Existed, discover why companies are searching for talent to craft compelling product marketing messages — and keep customers coming back. You’ll learn why product marketers are crucial when it comes to championing the customer’s voice, conducting market research and storytelling. Award-winning marketer, Vicki Laszlo, joins the conversation to share advice from her experience working with world-class brands including Starbucks and Twitter.
Credits:
- Executive Producer and Host: Lora Bucsis
- Co-Host: Zac Novak
- Producer and Creative Director: Terran Anthony Allen
- Technical Producer: Jenna Smith
- Senior Marketing Strategist: James Boon
- Podcast Consultant: Roger Kingkade
- Voice Over: Beesley
Funding Partners:
The Province of Alberta is working in partnership with the Government of Canada to provide employment support programs and services.
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SAIT Continuing Education and Professional Studies.
18 episodes
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