The View of The Nation: The Craft of Electoral Campaigns

The best of POWER Talk

Lerato Mbele speaks to Political Analyst, Khanyi Magubane and MD of PR Power House, Lebo Madiba. In the world of politics, the art of effective communication and strategic campaigning can make all the difference between victory and defeat. As the saying goes, “Well begun is half done,” and when it comes to winning Political Campaign elections, a compelling and well-executed campaign launch sets the tone for the entire journey. In the context of the 29 May elections and ongoing political party campaigning, discuss crafting an elections campaign and the associated messaging that goes with campaigns. What goes into a good elections campaign? For an election campaign manager, what informs how a campaign unfolds, strategy decisions, reflect on "tried-and-true tips" and tricks that have helped electoral campaigns make a difference in the long run and maximize their impact on the ground.

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