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Takis Biltong wins trademark case
Manage episode 430405121 series 2642867
One of the most well-known trademarks in South Africa, Takis Biltong, battled for nine years, all the way to the Supreme Court of Appeal, to defend its trademark against Grupo Bimbo, a Mexican-registered firm, which was found to be selling tortilla chips in South Africa under the Takis Fuego brand. Sharing their journey to defend their family brand is Taki Aristides, CEO of Takis Biltong
See omnystudio.com/listener for privacy information.
170 episodes
Manage episode 430405121 series 2642867
One of the most well-known trademarks in South Africa, Takis Biltong, battled for nine years, all the way to the Supreme Court of Appeal, to defend its trademark against Grupo Bimbo, a Mexican-registered firm, which was found to be selling tortilla chips in South Africa under the Takis Fuego brand. Sharing their journey to defend their family brand is Taki Aristides, CEO of Takis Biltong
See omnystudio.com/listener for privacy information.
170 episodes
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