How 'weird' became a devastating political insult

The Big Story

American Democrats had long prided themselves on taking the high road in the face of insults and mockery from the right. But over the past week, their tone—and the vibes of the presidential campaign—have shifted. Since Kamala Harris became the presumptive nominee, she and other top democrats have begun calling their Republican opponents just plain "weird" and sometimes "creepy".

The response to it from the right has been fascinating. And Harris certainly appears to have wiped out the deficit she inherited from Joe Biden and brought the race even again. Why has "weird" worked so well? How has the race actually changed on the ground? What will define the final few months of the campaign?

GUEST: Aaron Rupar, American political journalist, founder of Public Notice

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