The neutering of the Ford Capri and other crimes in car design

The Big Tech Show

Last week Ford relaunched the Capri model. Instead of being the exciting, lust worthy, affordable sports car we saw in the 1970s, it's a middle of the road, small, bland SUV that's almost indistinguishable from anything. Why did they play it safe? Is the bland SUV design more popular? And has the badge of this iconic car been sunk? Adrian is joined on the show this week by partnerships director of Nevo Ireland and founder of Nevo EV Review YouTube channel, Derek Reilly. Derek spoke about the motor companies' knack for taking names of former models and relaunching them with a modern twist. The original Ford Capri model began production in 1968 as a coupé, however the 2024 iteration is an SUV. The EV expert explained that Ford is trading on name recognition and that the new Chinese electric car companies entering the western market don’t have this advantage. He did add that when he posted a review video of the Capri, 90% of responses and comments were people giving out about the new look. The Michigan company has enlisted the star power of Eric Cantona with the hashtag of #Jesuiscapri, with the aim of boosting sales. You can listen to the full episode here on the Irish Independent website or wherever you get your podcasts.

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