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Becoming a better leader — through kung fu
Manage episode 398912776 series 3206154
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• The your list of kung fu icons, add Craig Cooke
• “Showing up every single day and grinding it out”
(Total Recorded Time is 24:00)
(LAGUNA HILLS, Calif.) — Bruce Lee, Jackie Chan and many others made careers in television and movies thanks to their skills in kung fu. Craig Cooke is taking the martial art in a different direction: into business leadership.
Mr. Cooke, an entrepreneur who started a “digital first” company on the internet long before “digital first,” “digital transformation,” and other buzzwords of today were created, says leaders should follow the principals of kung fu to be more effective.
He explains it in this edition of Bizgnus Interviews.
He started his company with two college buddies, each putting in $1,300 to open the doors.
But bootstrapping it wasn’t the only challenge. Another was starting a company in an industry that hardly anyone knew existed.
“It was 1996 and the internet was new and we had started actually a digital-first company … before that was even a term,” he says. “The industry was so new there wasn't a lot of people that really knew what it was so there was a lot of education that we had to do … so it took a while to get traction.”
For anyone hoping to start a new business, Mr. Cooke has some advice. He says one key to success is very simple: “Showing up every single day and grinding it out.”
Mr. Cooke has put his story into a new book, “Business Kung Fu,” (Joint Venture Publishing, Blue Sky, November 2023).
To WATCH the episode, please click here:
https://youtu.be/LkWWBPmjnTs
For more information: www.csquaredpro.io
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