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There’s no toying around for this marketing expert
Manage episode 409735438 series 3206154
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• He says mediocre marketing contributes to the high failure rate of startups
• “They fall into the trap of this sea of sameness”
(Total Recorded Time is 22:48)
SANFORD, Florida -- Daniel Den is an entrepreneur who says he has taught successful marketing to thousands of small business owners over the past two decades.
“What we've found is there is a lot of people when it comes to marketing and sales where they think marketing and sales is taking a look around inside of their market and cherry picking,” Mr. Den says. “Actually, they fall into the trap of this sea of sameness.”
He says mediocre marketing contributes to the high failure rate experienced by eight out of ten startups.
Mr. Den was hoping to become something of an inventor of toys but after finding the needed engineering courses were, to him, a boring way to spend one’s life in college, “I became fascinated with marketing and sales almost two decades ago.”
Mr. Den is the author of the new book, “Ideas That Influence."
For more information: https://www.bigideasbox.com/
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