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Writing your first book is easy
Manage episode 418981443 series 3206154
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• Then comes the hard part
• “If you publish the book yourself, you do the marketing”
Put words onto a computer’s screen, enough to make a paragraph, then a chapter and perhaps, eventually a book.
Then what?
Michael Bergen of Montreal has done that four times, creating a series of historical novels called “The Rutherford Chronicles.”
In this episode of Bizgnus Interviews, Mr. Bergen talks about becoming an author and suddenly discovering he was once again in charge of a small business.
And like every startup, he is trying to find customers.
“I guess the worst mistake I made was believing that the editors I was using were professional and knew what they were doing,” Mr. Bergen says.
Now the goal is getting people to buy his books.
“The biggest challenge to an independent author like myself is marketing,” he says. “It is finding your readers. The big companies do the marketing [so] if you publish the book yourself, you do the marketing. That’s about ninety percent of the work.”
For more information: https://www.michaelgbergen.com/
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