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Pauline Brown on Aesthetic Intelligence ("the other A.I.")
Manage episode 275097087 series 2795840
Content provided by Bob Johnston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Johnston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.
My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.
Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.
We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.
57 episodes
Share
Manage episode 275097087 series 2795840
Content provided by Bob Johnston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Johnston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.
My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.
Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.
We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.
57 episodes
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Similar to The Bob Johnston Podcast
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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