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The New York Post Is Winning In Search, Social & AI In Spite Of The Algorithm Apocalypse
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The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen.
In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to uncover how their team is winning across search, social, and AI—and why the Post remains one of the most resilient media brands in the world.
From building a powerhouse commerce operation inside a 200-year-old newsroom to creating headlines that “kick you in the eyeballs” while still driving performance for partners, Jackie breaks down the exact strategies her team is using to stay ahead.
🧠 What You’ll Learn:
• How the NY Post is thriving in search despite algorithm volatility and AI disruption
• Why leaning into AI (not fighting it) is giving them a competitive edge
• The secret behind their punchy, unapologetic headline style—and how it still works for commerce
• Commerce inside a legacy newsroom: CPC, CPA, and flat-fee models that power massive revenue
• How social listening + rapid content creation turn cultural moments into shoppable wins
• The Post’s 2024–2025 playbook for gift guides, distribution, and Q4 domination
• How they balance editorial integrity with partner needs in performance-driven content
• The systems and cross-team collaboration that eliminate silos between sales, editorial, and partnerships
Whether you’re a publisher navigating AI, a brand looking to understand modern commerce strategies, or a marketer trying to survive the “algorithm apocalypse,” this episode is your blueprint for thriving in a shifting landscape.
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