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Customer Service

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Manage episode 165026244 series 1301267
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

All businesses rely on customers. So, why do some businesses bend over backwards to keep customers happy, and why do some of them appear not to care? What is the impact of poor customer service on a business and how much does it cost them to invest in improving their infrastructure? Evan Davis discusses dos and don'ts of customer service with an airline, an energy company and a retailer, all of which have tried to completely overhaul their image. Has it worked?

Guests: Kenny Jacobs, Chief Marketing Officer at Ryanair; Neil Clitheroe CEO retail and generation at Scottish Power and Gary Booker, Chief Marketing Officer at Dixons Carphone

Producer: Sally Abrahams Researcher: Sofia Patel.

  continue reading

340 episodes

Artwork

Customer Service

The Bottom Line

2,708 subscribers

published

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Manage episode 165026244 series 1301267
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

All businesses rely on customers. So, why do some businesses bend over backwards to keep customers happy, and why do some of them appear not to care? What is the impact of poor customer service on a business and how much does it cost them to invest in improving their infrastructure? Evan Davis discusses dos and don'ts of customer service with an airline, an energy company and a retailer, all of which have tried to completely overhaul their image. Has it worked?

Guests: Kenny Jacobs, Chief Marketing Officer at Ryanair; Neil Clitheroe CEO retail and generation at Scottish Power and Gary Booker, Chief Marketing Officer at Dixons Carphone

Producer: Sally Abrahams Researcher: Sofia Patel.

  continue reading

340 episodes

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