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Unveiling the Secrets of Customer Centricity and Excitement in Branding | Gordon Euchler, Founder, Spikes, An Innovation Consultancy

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Manage episode 420558835 series 3163739
Content provided by The Brand Called You. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brand Called You or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dive into an insightful conversation with Gordon Euchler, the visionary founder of Spikes, as he shares his journey from advertising to pioneering innovation consultancy. Learn how Spikes help companies bridge the gap between claiming customer centricity and truly embodying it, uncovering the keys to excitement in branding. Discover the transformative power of data-driven insights and creative strategy in crafting brand excitement profiles, and explore the evolving landscape of brand consultancy in the digital age. Gain valuable advice for small businesses on building impactful brands on a limited budget. Join us in unraveling the secrets of captivating audiences and driving brand success in today's dynamic market.

00:31- About Gordon Euchler

  • Gordon is the founder of Spikes, which is an innovation consultancy.

  • Gordon is also the founder of The 30 Minute - University of Planning.

  • He is a board member at Account Planning Group Germany.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2541 episodes

Artwork
iconShare
 
Manage episode 420558835 series 3163739
Content provided by The Brand Called You. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brand Called You or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dive into an insightful conversation with Gordon Euchler, the visionary founder of Spikes, as he shares his journey from advertising to pioneering innovation consultancy. Learn how Spikes help companies bridge the gap between claiming customer centricity and truly embodying it, uncovering the keys to excitement in branding. Discover the transformative power of data-driven insights and creative strategy in crafting brand excitement profiles, and explore the evolving landscape of brand consultancy in the digital age. Gain valuable advice for small businesses on building impactful brands on a limited budget. Join us in unraveling the secrets of captivating audiences and driving brand success in today's dynamic market.

00:31- About Gordon Euchler

  • Gordon is the founder of Spikes, which is an innovation consultancy.

  • Gordon is also the founder of The 30 Minute - University of Planning.

  • He is a board member at Account Planning Group Germany.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2541 episodes

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