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Ep. 8 // The Curious Case of ‘X’
Manage episode 376839732 series 3454823
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We all know that ‘X’ marks the spot. But has it missed the mark?
Twitter’s rebrand is playing out in real-time for all to see. Rarely—if ever—has brand evolution taken place so publicly, and it raises several questions. Chiefly, are these transparent iterations a good thing for the company? For the platform? For the user base?
Does this in-full-view process engender trust?
Or does it reveal a lack of direction and reckless decision making?
Say what you will, but don’t tweet. ‘Cause you can’t.
‘Cause it doesn’t exist.
‘Cause brand.
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