Credentials Don't Matter - BYOB26

The BRAND New You Show - A Personal Branding podcast

Welcome back to another episode of BYOB show, and that’s BYOB for building your own brand, not the brand you think someone else wants you to build.

I’m Ryan Rhoten from ryanrhoten.com.

I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand.

You can check that out at thepersonalbrandingblueprint.com

If you’re not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten.

Twitter is my social media platform of choice and If you’ve got branding questions feel free to ask away on Twitter.

Or if you’d like to have your question featured on this podcast, head over to ryanrhoten.com/message

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Thanks again for tuning in, and Today, I’m going to talk about something I get asked about a lot but we’re going to get there via a not so straightforward path.

You may remember my interview with Shane Purnell host of the Platform Giant podcast.

During the show, we discussed a methodology for building your platform called CARVE.

Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career.

As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about.

However, there is a time, called the zero moment of truth when they don’t matter at all.
And that my friends is what we are going to talk about today.

Do you know what your online profile says about you?

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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