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157: A manifesto for Avis, or is it?
Manage episode 404950128 series 3436930
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What is a manifesto? Is it a creative brief? Or like a creative brief? And how does a so-called "manifesto" help us understand a brand? These are some of the questions Henry Gomez and I discuss today on The Brief Bros. We review and dissect one of seventeen brand manifestos, this one for Avis, posted on LinkedIn recently by Lonnie Elliot.
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