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170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID.

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Manage episode 422104036 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes.

Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge.

Ian demonstrates for us why this tool is different. And, intriguingly, why it can help you review and revise your brief based on its results. When creatives complain about testing that kills creative, Ian argues that his AI tool points the way at giving better direction, not solutions.

Are you ready to have your mind changed? Watch today's episode.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 422104036 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes.

Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge.

Ian demonstrates for us why this tool is different. And, intriguingly, why it can help you review and revise your brief based on its results. When creatives complain about testing that kills creative, Ian argues that his AI tool points the way at giving better direction, not solutions.

Are you ready to have your mind changed? Watch today's episode.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

  continue reading

100 episodes

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