The State of “Ethical” Business 2024

The BS-Free Service Business Show

This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business.

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Is the state of ethical business actually improving in 2024? Are we actually making some progress?

Well, it’s a good news/bad news kind of story.

The good is that we’re finally starting to see more and more people reject the status quo business practices, including manipulative marketing and scammy sales practices.

The bad is that this industry is very fickle, and while it’s good to hear more discussions about ethical business, certain topics have fallen off the radar. And whether these conversations translate into change still remains to be seen.

In this episode, we’re digging into the state of ethical business in 2024 and having a raw conversation about where things really stand.

We discuss:

• The monetization of burnout and why hustling isn’t what it’s cracked up to be.

• The sudden pivot from people who used to talk about “the right way to market” to now preaching the opposite.

• The predictable patterns in the industry and why it’s often easy to see what’s coming as things shift.

• What we recommend you watch for in the coming months.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.