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109: The A2Z of B2B Marketing Part 11: K is for KPIs
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Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached K. K stands for KPIs. B2B Marketer Dave Stevens hears from four experts on the topic today: Marketing Director at BusyLamp Lindsay Lovell, Chief Commercial Officer at HTEC Nick Eades, Director at BLW. Studio Beth Lloyd-Wright, and Founder of Sharper B2B Marketing Russ Powell.
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