It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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316 - Will The Marketplace Pay a Premium for “Grown Climate Smart” Designation?
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Manage episode 380583099 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Using a $40 million federal grant paid over five years via USDA’s climate initiative, DeLong company created the “Grown Climate Smart” program. A 38 branch Ag retailer and grain elevator, DeLong has roughly 250,000 customer acres enrolled in the program that incentivizes wind breaks, cover cropping, tillage reduction, and nutrient management. Now the question is: Will consumers or downstream Ag customers pay a premium or be able to justify a premium associated with “climate smart” designation? DeLong’s Dylan Vaca and Wisconsin farmer Randy Hughes join Damian Mason to discuss the challenge of fetching a premium for environmentally conscious commodities. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com
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351 episodes
MP3•Episode home
Manage episode 380583099 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Using a $40 million federal grant paid over five years via USDA’s climate initiative, DeLong company created the “Grown Climate Smart” program. A 38 branch Ag retailer and grain elevator, DeLong has roughly 250,000 customer acres enrolled in the program that incentivizes wind breaks, cover cropping, tillage reduction, and nutrient management. Now the question is: Will consumers or downstream Ag customers pay a premium or be able to justify a premium associated with “climate smart” designation? DeLong’s Dylan Vaca and Wisconsin farmer Randy Hughes join Damian Mason to discuss the challenge of fetching a premium for environmentally conscious commodities. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com
…
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351 episodes
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