It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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320 - Agricultural Selling & Understanding The Buyer’s Mind
Manage episode 384803337 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you’re in business, at some level, you’re in sales. So, how exactly would you rate your sales game? Do you ask the right questions? Is your product knowledge keeping up? Do you understand the needs and problems of the customers you seek to serve? St. John (“Sinjin”) Craner, a sales and marketing trainer specializing in Agriculture explains how selling has evolved and why the methods of yesterday won’t work in today’s Ag. Find St. John Craner at www.ruralsalessuccess.com Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com
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353 episodes
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Manage episode 384803337 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you’re in business, at some level, you’re in sales. So, how exactly would you rate your sales game? Do you ask the right questions? Is your product knowledge keeping up? Do you understand the needs and problems of the customers you seek to serve? St. John (“Sinjin”) Craner, a sales and marketing trainer specializing in Agriculture explains how selling has evolved and why the methods of yesterday won’t work in today’s Ag. Find St. John Craner at www.ruralsalessuccess.com Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com
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Similar to The Business of Agriculture Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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