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Family Business with Basso Bikes & Lee Cougan CEO Alessandro Basso
Manage episode 406048164 series 3556886
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Alessandro Basso is the Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes.
Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry. Alessandro's Father and Uncle founded Basso Bikes in 1977 and his Mother's family is responsible for creating the mega motorcycle protection brand Alpine Stars.
I spoke with Alessandro about his path from professional mountain bike racer to CEO of one of Italy's last remaining family owned bike brands.
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Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry. Alessandro's Father and Uncle founded Basso Bikes in 1977 and his Mother's family is responsible for creating the mega motorcycle protection brand Alpine Stars.
I spoke with Alessandro about his path from professional mountain bike racer to CEO of one of Italy's last remaining family owned bike brands.
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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