It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Charley Valher and The Business of Podcasting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Valher and The Business of Podcasting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Podcast Growth vs. Conversion (And How to Balance Both)
Manage episode 318479784 series 2567641
Content provided by Charley Valher and The Business of Podcasting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Valher and The Business of Podcasting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year.
But in most cases, it isn’t their commitment that’s causing this problem.
The main reason this happens is that they never find the right balance between growth and conversions.
Focus too much on views and downloads and you’ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they’ll eventually stop consuming your content.
To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week’s episode!
We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps.
If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode.
Episode Highlights:
- Welcome to The Business of Podcasting! [00:00]
- Differentiating podcast growth vs conversion [01:55]
- Commons reasons for growth and conversion imbalance [06:16]
- Why podcasters give up before seeing returns [10:09]
- A podcast with the right balance between growth and conversion [13:16]
- Why generating revenue from sponsorships is extremely difficult [16:26]
- How to achieve the perfect balance between growth and conversion [18:57]
- Making your offer less about you and more about your audience [23:53]
- Are you pitching too hard in your podcast? [27:24]
- The risks of growth and conversion imbalance [29:57]
- Actionable steps for improving your growth and conversion balance [32:20]
If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!
Resource Links:
- Valher Media Website (https://www.valhermedia.com/)
- Free podcasting resources (https://www.valhermedia.com/resources)
- Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/)
- A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
- SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/)
Connect with Valher Media:
- Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
- Follow us on Facebook: https://www.facebook.com/valhermedia
See omnystudio.com/listener for privacy information.
50 episodes
Share
Manage episode 318479784 series 2567641
Content provided by Charley Valher and The Business of Podcasting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Valher and The Business of Podcasting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year.
But in most cases, it isn’t their commitment that’s causing this problem.
The main reason this happens is that they never find the right balance between growth and conversions.
Focus too much on views and downloads and you’ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they’ll eventually stop consuming your content.
To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week’s episode!
We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps.
If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode.
Episode Highlights:
- Welcome to The Business of Podcasting! [00:00]
- Differentiating podcast growth vs conversion [01:55]
- Commons reasons for growth and conversion imbalance [06:16]
- Why podcasters give up before seeing returns [10:09]
- A podcast with the right balance between growth and conversion [13:16]
- Why generating revenue from sponsorships is extremely difficult [16:26]
- How to achieve the perfect balance between growth and conversion [18:57]
- Making your offer less about you and more about your audience [23:53]
- Are you pitching too hard in your podcast? [27:24]
- The risks of growth and conversion imbalance [29:57]
- Actionable steps for improving your growth and conversion balance [32:20]
If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!
Resource Links:
- Valher Media Website (https://www.valhermedia.com/)
- Free podcasting resources (https://www.valhermedia.com/resources)
- Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/)
- A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
- SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/)
Connect with Valher Media:
- Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
- Follow us on Facebook: https://www.facebook.com/valhermedia
See omnystudio.com/listener for privacy information.
50 episodes
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Similar to The Business of Podcasting Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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