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AI is changing search, will your business be ready?

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Manage episode 434212377 series 3497544
Content provided by NZME. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Searching for information online has been more or less the same since Google dominated the industry more than two decades ago but now, new forms of artificial intelligence are poised to change everything.

Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising, and how businesses can be prepared for those changes.

Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.

The Business of Tech is sponsored by 2degrees for Business.

Subscribe on iHeart Radio or wherever you get podcasts

Reading list

See omnystudio.com/listener for privacy information.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 434212377 series 3497544
Content provided by NZME. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Searching for information online has been more or less the same since Google dominated the industry more than two decades ago but now, new forms of artificial intelligence are poised to change everything.

Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising, and how businesses can be prepared for those changes.

Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.

The Business of Tech is sponsored by 2degrees for Business.

Subscribe on iHeart Radio or wherever you get podcasts

Reading list

See omnystudio.com/listener for privacy information.

  continue reading

67 episodes

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