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Ep. 6: Preselling for success
Manage episode 336242691 series 3136509
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You've built your slides. You've checked your storyline. But that doesn't mean you're ready for the big meeting. As award-winning Kellogg School of Management marketing professor Tim Calkins describes in this episode, it means you're ready to start "preselling" your presentation. Listen to Tim break down the science of soliciting feedback ahead of a big presentation, including the strategy behind whom you meet with, what you show them, and what you do with their input. Tim recently wrote the popular business presenting book How to Wash A Chicken: Mastering the Business Presentation. Interviewed by Abe Lubetkin.
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