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652: An Ethical Email Marketing Discussion with Yuval Ackerman
Manage episode 402859187 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."
Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:
- What originally attracted you to specialize in ethical email marketing?
- What is ethical email marketing?
- What are some ethical ways to leverage personalization and automation?
- Can the overuse of salesy language actually decrease conversion rates?
- Where do you see the most frequent ethical email marketing issues arising?
Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
734 episodes
Share
Manage episode 402859187 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."
Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:
- What originally attracted you to specialize in ethical email marketing?
- What is ethical email marketing?
- What are some ethical ways to leverage personalization and automation?
- Can the overuse of salesy language actually decrease conversion rates?
- Where do you see the most frequent ethical email marketing issues arising?
Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
734 episodes
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Similar to The Business Storytelling Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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