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654: How to build a brand identity - a chat with Rob Meyerson
Manage episode 406102548 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
- The 6th edition! Congrats. What's new?
- What is a brand identify?
- How to start building it?
- Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
734 episodes
Share
Manage episode 406102548 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
- The 6th edition! Congrats. What's new?
- What is a brand identify?
- How to start building it?
- Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
734 episodes
All episodes
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Similar to The Business Storytelling Show
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continue reading
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continue reading
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