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657: The Art of Earned Media Coverage: Insights from a PR Veteran
Manage episode 409113470 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is earned media?
- Isn't it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
734 episodes
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Manage episode 409113470 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is earned media?
- Isn't it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
734 episodes
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continue reading
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continue reading
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