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665: Writing better copy with thorough copywriting briefs

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Manage episode 420955680 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:

  • Why copywriting briefs are so important
  • What goes into them
  • How to use them efficiently

And more...

  continue reading

732 episodes

Artwork
iconShare
 
Manage episode 420955680 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:

  • Why copywriting briefs are so important
  • What goes into them
  • How to use them efficiently

And more...

  continue reading

732 episodes

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