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TBM 015 | What’s Your Digital Marketing Philosophy? Mantras of Busy Marketers

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Manage episode 163914958 series 1288995
Content provided by BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement.

When it comes to digital marketing I believe you need something like a mission statement to guide you. A mantra.

I ask my guests what is their mantra when it comes to digital marketing and I found three themes:

1. Avoid Distractions

2. Pay attention to your data

3. Know the Personality of your Brand and your Customer

You’ll hear great advice from several of these successful busy marketers.

Get more information in the show notes at http://TheBusyMarketer.com/15.

Digital Marketing News of the Week

• Tinder to start monetizing; Expecting $75 million in earnings this year

• Google’s Pigeon update changes local results displayed on Search Engine Results Pages (SERPs)

• Facebook announces Internet.org App to bring Free Internet access to developing nations

• Facebook launches all new marketing tools for their videos

Have a question that you’d like answered on the show? Visit http://TheBusyMarketer.com/Ask.

P.S. While you’re here, please leave a rating and review! This helps other busy marketers, like you, find the podcast.

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 163914958 series 1288995
Content provided by BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement.

When it comes to digital marketing I believe you need something like a mission statement to guide you. A mantra.

I ask my guests what is their mantra when it comes to digital marketing and I found three themes:

1. Avoid Distractions

2. Pay attention to your data

3. Know the Personality of your Brand and your Customer

You’ll hear great advice from several of these successful busy marketers.

Get more information in the show notes at http://TheBusyMarketer.com/15.

Digital Marketing News of the Week

• Tinder to start monetizing; Expecting $75 million in earnings this year

• Google’s Pigeon update changes local results displayed on Search Engine Results Pages (SERPs)

• Facebook announces Internet.org App to bring Free Internet access to developing nations

• Facebook launches all new marketing tools for their videos

Have a question that you’d like answered on the show? Visit http://TheBusyMarketer.com/Ask.

P.S. While you’re here, please leave a rating and review! This helps other busy marketers, like you, find the podcast.

  continue reading

35 episodes

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