It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Show 166 - Holiday insights to propel your retail strategy forward
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Manage episode 346551695 series 2509879
Content provided by the c-suite podcast and The c-suite podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by the c-suite podcast and The c-suite podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On episode 6 of Marketing Futures, a series we’re producing in partnership with SAP, we take a look at the retail holiday season that traditionally kicks off after Thanksgiving, with Black Friday and Cyber Monday, and continues in the run-up to Christmas. How can brands cut through the noise and create successful campaigns that attract new customers and engage with existing ones? And what does the backdrop of global economic downturn mean for brand strategy this year? Host, Graham Barrett, was joined by: - Stephanie Urban, VP Direct to Consumer, Camuto Group - Sarah Townsend, Digital Experience Manager, Diane von Furstenberg - Taylor Donnell, Vice President, Content and Partnerships Marketing, at Jebbit - Robin Barrett-Wilson, Industry Executive Advisor, Fashion, SAP
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217 episodes
MP3•Episode home
Manage episode 346551695 series 2509879
Content provided by the c-suite podcast and The c-suite podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by the c-suite podcast and The c-suite podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On episode 6 of Marketing Futures, a series we’re producing in partnership with SAP, we take a look at the retail holiday season that traditionally kicks off after Thanksgiving, with Black Friday and Cyber Monday, and continues in the run-up to Christmas. How can brands cut through the noise and create successful campaigns that attract new customers and engage with existing ones? And what does the backdrop of global economic downturn mean for brand strategy this year? Host, Graham Barrett, was joined by: - Stephanie Urban, VP Direct to Consumer, Camuto Group - Sarah Townsend, Digital Experience Manager, Diane von Furstenberg - Taylor Donnell, Vice President, Content and Partnerships Marketing, at Jebbit - Robin Barrett-Wilson, Industry Executive Advisor, Fashion, SAP
…
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217 episodes
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