Canberra's Tourism Vision for the Future

The Canberra Business Podcast

Discover how Canberra plans to become an even more enticing destination as we chat with Dr. David Marshall AM, Chair of the Canberra Region Tourism Leaders Forum. He makes a compelling case for how strategic tourism policy can transform the local economy, aiming to elevate the region's tourism earnings from $4 billion to a staggering $5-6 billion. As the city's national treasures and natural beauty draw throngs of visitors, Dr. Marshall underscores the critical role of tourism in bolstering Canberra's economy, especially against the backdrop of rising living costs.
Join us as we navigate the financial trials faced by the tourism sector, from soaring interest rates to everyday expenses like petrol, groceries, and rent. We explore the importance of international connectivity, touching on exciting prospects like potential international flights with Fiji Airways. Dr. Marshall illuminates the long-term vision for a new convention center, promising a boom in tourism and business by 2028, all while pondering what Canberra needs to compete on the global stage.
We bask in the festive charm of Canberra during the holiday season, discussing how the quieter ambiance offers unique opportunities for tourism growth. Dr. Marshall shares how collaboration with local universities and student interns can inject fresh perspectives into the industry, providing a win-win scenario for both businesses and aspiring professionals. Wrapping up, I offer a glimpse into my own journey from Melbourne to Canberra, offering insights for budding entrepreneurs eyeing the tourism sector.

Chapters

1. Canberra's Tourism Vision for the Future (00:00:00)

2. Canberra Region Tourism Leaders Forum (00:00:09)

3. Economic Challenges Impacting Canberra Tourism (00:07:19)

4. Tourism Growth in Canberra (00:12:40)

5. Holiday Season Tourism in Canberra (00:24:46)