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Nathan Firth of NewRocket on Finding Success in Niche Markets and Productizing Services
Manage episode 418257737 series 3308830
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Nathan Firth, founder and CEO of New Rocket, founder of LaunchPad San Diego, and current CCO of ShareLogic shares his journey as an entrepreneur and the success of his tech-enabled service company with venture capitalist David Paul. He emphasizes the importance of finding a niche market and specializing in one thing to become the best at it. Firth discusses the benefits of being a tech-enabled service company and how they productize their services to increase efficiency and deliver more value to customers. He also talks about the challenges of scaling a company and the lessons he learned along the way. Firth is now exploring new opportunities and investing in startups. You can watch/listen to the podcast on YouTube, Spotify, and Apple.
Takeaways
- Finding a niche market and specializing in one thing can lead to success as an entrepreneur.
- Productizing services can increase efficiency and deliver more value to customers.
- Scaling a company comes with challenges and requires careful allocation of resources.
- Exploring new opportunities and investing in startups can lead to new ventures and growth.
Sound Bites
- "Find a niche market, specialize, and be the absolute best at doing that one thing."
- "Productizing our services made us more efficient and allowed us to deliver more value to customers."
- "Finding the right balance in company size can maintain agility and a startup culture."
Chapters
06:10 The New Rocket Story
08:03 Niche Market and Productization
14:01 Lessons in Scaling a Company
128 episodes
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