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MDE 43: Turning adversity into a profitable business, Kate Giles of Crewroom
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Getting pneumonia was the end of Kate Giles's professional rowing career. Instead of stopping her in her tracks she turned this set back into an opportunity to found Crewroom and produce technical sports kit which performed much better than the kit she had been wearing when she got cold and wet in a training session resulting in her illness.
This is the story of the evolution of a brand and the principles behind it; how she developed from being a distributor of a Californian brand and juice bar to designing and manufacturing technical sporting kit which counts the GB team as a customer.
What you will learn in this interview:
- Kate's perspective on customers, how to win them and keep them
- How she developed the brand to where it is today
- Why she sold the juice bar that bought customers into her first shop and bought out her business partner
- What her 2 suitcases test is!
Books/Website
She reads essays/information on things she is struggling with
Hilary Devey 'Bold as Brass, My Story'
Favourite Quote
"If first you don't succeed try, try, try again" William Edward Hickson
Productivity hacks
Gets up early up by 6am. Uses iPhone notes on Sunday night does a task list to send to everyone. Uses a tick list.
Links
On Twitter: @Crewroom
I really hope enjoyed the interview with Kate. If you have any thoughts or comments about this episode, please do share them with us on Twitter or Facebook – we’d love to hear from you!
And finally, if you get a chance I would be hugely grateful if you could leave an honest review for The Mission Driven Entrepreneurs Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They're so important to the ranking of the show and I do read every one. If you've left one already, thank you so much!
Thanks again to Kate for sharing her story with us.
The post MDE 43: Turning adversity into a profitable business, Kate Giles of Crewroom appeared first on The Career Farm.
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