MDE 50: Putting great causes on the map, Clair Challenor-Chadwick of Cause UK
Archived series ("Inactive feed" status)
When? This feed was archived on May 04, 2019 01:49 (). Last successful fetch was on March 29, 2019 02:18 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 171627185 series 1303395
Clair Challenor-Chadwick started her career in the City of London. After seven years of “doing her time” she was ready to make a change, and moved north to beautiful Yorkshire (we're biased!) to be closer to family and to seek the elusive “work / life balance”.
In 2010, at the nadir of the UK economy following the 2008 financial crisis, she set up Cause UK to provide professional PR and marketing services to charities, social enterprises and public sector bodies. Even though these organisations were in the midst of shedding jobs, Clair realized that they still needed to market themselves and if there was no one in-house to do that then they would need to bring in expertise from outside.
Five years later it’s been a steep learning curve but, as Clair says, the highlight is the work she does every day with the amazing organisations that make up the clients and partners of Cause UK.
What you’ll learn in this episode:
- How Clair sources new clients from the 3rd Sector
- Which branch of social media is most useful to her business
- The main challenge in setting up Cause UK, and how they’re positioning themselves to meet it
- The challenges of running the business itself
- The different business models the company uses
Favourite Book:
Favourite Quote:
‘There’s no more powerful human emotion than belief in a just cause” Cause UK
Productivity secret:
My iPad !
Links:
Harrogate International Festival
Contact Clair:
on Twitter @causeuk
on Linkedin
I really hope enjoyed the interview with Clair. If you have any thoughts or comments about this episode, please do share them with us on Twitter or Facebook – we’d love to hear from you!
And finally, if you get a chance I would be hugely grateful if you could leave an honest review for The Mission Driven Entrepreneurs Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They're so important to the ranking of the show and I do read every one. If you've left one already, thank you so much!
Thanks again to Clair for taking the time to be interviewed.
The post MDE 50: Putting great causes on the map, Clair Challenor-Chadwick of Cause UK appeared first on The Career Farm.
94 episodes