EP269 Decoding the impact of data on modern marketing

The Cash Rich Exit Podcast

Welcome back to 🎙💫“I’m a Millionaire! So Now What?”💫🎙 This week, we delve into the world of marketing data with Glenn Schmelzle, the founder and Chief Data Analyst at the Marketing What’s New agency.

In this conversation, Glenn sheds light on:

📈 Understanding the art of marketing and creating a value exchange at scale.

💸 Discerning the intertwining relationship between marketing and sales in generating revenue.

🌐 Exploring the cost of acquiring clients and the evolution of e-commerce and subscription-based businesses in the digital age.

📊 Analyzing the power and potential misuse of data collection by major players like Facebook and Google.

🤖 Learning the role of machine learning and AI in feeding relevant data for better business outcomes.

Join us as we demystify the world of data in marketing, exploring its influence and importance in shaping businesses and consumer behavior.

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I’m a Millionaire! So now what? is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.

All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.

This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.

Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.