Green, Car Insurance, Carbon Footprint, Fuel Costs, Loyalty Rewards | Paul Baxter

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs, and Business Leaders

Paul Baxter, CEO at The Green Insurer speaks to Clayton M Coke of Podcast Radio Business
to discuss why motorists feel the pinch & question car ownership?

The UK’s first truly green car insurance broker is opening for business and is focused on helping
drivers reduce carbon emissions and drive in a more environmentally friendly way while offsetting all
emissions from driving.

The Green Insurer has launched today with car insurance policies and customers can buy direct from
the website at www.thegreeninsurer.com and through leading price comparison websites.
The company expects strong demand – new research [1] shows motorists are becoming increasingly
aware of the impact of driving on the environment and are cutting the miles they drive each year in
response.
More than half (53%) of drivers questioned are more aware of the impact on the environment than
they were a year ago, while 69% are more aware of the impact than they were three years ago.
Around 28% say they plan to drive fewer miles in the next 12 months. More than six out of 10 (61%)
say they’re cutting back on the miles they drive to help the environment while 76% say they are
doing so because of the cost of living.

The Green Insurer will cut insurance costs for drivers at a time of rapidly rising premiums by
negotiating special deals with insurers. The company will also offer rewards for environmentally
friendly driving worth on average £20 a year through its Leaves scheme as well as discounts of up to
6% on weekly supermarket shopping through a range of partnerships. It expects to be most
competitive for drivers doing low annual mileage.

A customer’s Green Driving Score in the app will be used to calculate their renewal premium and to
offer discounts when they renew. Environmentally conscious driving also means lower fuel costs and
being safer in their car.

Policies are linked to a mobile app, which monitors how customers drive. The data is logged in a free
App, which measures how the customer drives and how far they drive to enable The Green Insurer to
calculate rewards and how much carbon to offset.

New analysis [2] from Consumer Intelligence for The Green Insurer reveals that the average car
insurance premium has increased by on average 66.5% in the year to October 31st. They are now
79.1% higher than five years ago.

The Green Insurer’s Reward partners include major supermarkets, leading retailers such as Boots,
Currys PC World, B&Q, John Lewis, Marks & Spencer and WH Smith as well as restaurant chains
including Pizza Express and transport groups Eurostar and National Express. Other partners include
environmentally conscious companies that share its green ethos.

Every mile driven by customers will be offset using a range of carbon offset projects which are
assessed for their carbon and environmental effectiveness as well as the social impact on the people
and communities where they are based.

Customers can see how much carbon has been removed to offset their driving emissions on The
Green Insurer app. They can also see how much has been offset for all customers.

About The Green Insurer
The Green Insurer offers car insurance policies via its website www.thegreeninsurer.com and through
leading price comparison websites. The UK’s first truly green car insurance broker is focused on
helping drivers reduce carbon emissions and drive in a more environmentally friendly way while
offsetting all emissions from driving.

A customer’s Green Driving Score in the app will be used to calculate their renewal premium and to
offer discounts when they renew. Environmentally conscious driving also means lower fuel costs and
being safer in their car.

Policies are linked to a mobile app, which monitors how customers drive. The data is logged in a free
App, which measures how the customer drives and how far they drive to enable The Green Insurer to
calculate rewards and how much carbon to offset.

The Green Insurer is authorised and regulated by the Financial Conduct Authority, under the
registration number 998384

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