))
Selling CFO Advisory Services
Manage episode 442943301 series 3472847
Content provided by Adam Lean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The CFO Project Podcast, host Adam Lean sits down with Tom Griffiths, a fellow CFO and founder of Synergy CFO Solutions, to discuss how accountants and finance professionals can effectively sell CFO advisory services.
Tom shares insights on changing the mindset around sales, uncovering a prospect's true needs, and handling objections productively. He emphasizes the importance of understanding the prospect's goals and positioning the CFO services as a solution to their problems, rather than just listing out a set of services. Listeners will learn practical techniques for having more meaningful sales conversations and increasing their chances of winning new clients for their advisory practices.
Sign Up For Our Newsletter:
https://thecfoproject.com/newsletter
And check out The CFO Project's free training here:
https://thecfoproject.com/start-a-cfo-service
Learn More About The CFO Project:
https://thecfoproject.com/
Learn More About Tom Griffiths
https://synergycfosolutions.co/
68 episodes
Share
