Episode 14: Growing and Engaging Your Child Care Waitlist | Mike Hook

The Child Care Business Podcast

Mike Hook joins us for this episode of the Child Care Business Podcast. As the VP of Sales for ChildcareCRM, Mike sees first-hand the issues child care owners/directors encounter when connecting with parents and building their enrollments. And he has a lot of great tips on how to tackle those issues.

In our discussion, Mike covers a variety of strategies and tips, including:

• How to go beyond advertising your openings via physical signage
• How to best capture parent information
• How to keep parents enticed while they’re on your waitlist through fun, informative and regular communication
• How automation can help alleviate issues with consistent communication when you’re buried in the other tasks required to run your center
• The importance of proactivity in nurturing strong parent relationships
• How to classify families to ensure you’re meeting them at the right point in their buying journey

About Mike:

Mike Hook is the VP of Sales for ChildcareCRM, and his passion is to help grow and empower child care centers seeking to boost their enrollment. He sees firsthand the challenges that centers encounter when looking to grow their businesses, and has a ton of great advice to share.

You can connect with Mike by visiting his website: https://www.childcarecrm.com/ or by emailing him at [e-mail].

Additional Resources:
For more tips from ChildcareCRM on waitlist management, visit https://bit.ly/3BhjSov.

To get more insights on ways to succeed in your child care business, head over to our Resource Center at https://www.procaresoftware.com/resource-center/.
Contact Us:
Have an idea for a podcast or want to be a guest? Email us at [e-mail].