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009 - SEARCH ARB: CLAWBACKS, IS IT OVER NOW? (Q&A with Oded)
Manage episode 397751984 series 3529351
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Oded Gendler has been buying traffic since 2008. We had a chat about the ups and downs, and the future of the industry. Turn on, tune in and find out!
0:43 Oded’s background
4:09 Oded finds Search Arb
5:10 How much Oded made with TikTok
5:49 Feed provider freaking out because of hard scaling
7:17 Google is getting stricter
8:38 When to start worrying about clawbacks
10:29 Oded is neither the pope or a saint
11:05 The Jobs Vertical - are we actually providing value?
13:10 The biggest clawbacks of TheChopShop
14:20 Example of clawback worthy traffic
16:11 Could this be over soon?
17:10 State of TT vs Meta currently
19:30 Fluctuating RPCs on Meta
20:50 Worst day of the week for Arb
21:40 How to deal with not instantly knowing your ROI
22:12 Keyword Optimisation
25:54 Monetiser data difficult to compare directly
28:40 Oded’s monetisation platform mix
32:30 Buying traffic via GDN?
33:30 AFS vs RSOC
35:49 How hard to scale a certain vertical
37:15 How to think of new verticals to run
41:30 Split of US vs International traffic
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