Ep 143: Divya Gugnani - Co-Founder & CEO of Wander Beauty- Difficulties and Realities of Being a Serial Entrepreneur- Using Instagram Community as a tool for the Business and New Product Launches

THE CITY CONFESSIONS

This week's guest is Divya Gugnai, the Co-Founder and CEO of Wander Beauty, a serial entrepreneur and a mom of two. As someone who has built several companies and have sold them, we sit down to talk about her journey, what she's learned and where she's at now. Other topics we discuss include: Divya Leaving Corporate Finance World to Being an Entrepreneur: her story and journey Skills and Traits of a Serial Entrepreneur: difficulties and realities of growing and selling businesses How the idea of Wander Beauty came to be, how she met her Co-Founder Lindsay and the company grew with social media Using Instagram Community as Focus Groups and Taking the consumers along the journey Truth when it comes to balancing life with being a mom and being an entrepreneur Evolution of Success and Happiness and what how those definitions have changed throughout the years Her City Confession involving makeup and fire round answers to questions involving NYC Feel free to leave a positive review on Apple Podcasts and Spotify if you enjoyed this episode and be sure to share this with a friend! You can also email any questions or feedback to [e-mail]. About Divya Gugnai: Divya Gugnani, CEO and Co-Founder of Wander Beauty, spent nearly 20 years searching for beauty essentials that could keep up with her on-the-go lifestyle.After earning her B.S. from Cornell University and M.B.A. from Harvard Business School, Divya began her career in investment banking at Goldman Sachs before moving on to private equity and venture capital at Investcorp International and FirstMark Capital. A self-proclaimed ‘accidental entrepreneur,’ she later left the finance world after selling her first business, and, bitten by the startup bug, went on to become a serial entrepreneur. After co-founding multiple companies and having children, she found her former beauty rituals tossed to the wayside asshe became more time-starved than ever. Balancing a thriving career and motherhood left Divya applying concealer during her morning subway commute and touching up her lipstick in between meetings in the backseat of a cab. She soon realized that her beauty products and routine weren’t made for beauty in motion: There were too many products, an arsenal of “must-have” tools, and products were housed in packaging that was too heavy, bulky, and fragile to take beyond her vanity. She needed products that saved time in her day, space in her beauty bag and that never sacrificed on performance. Thus, Wander Beauty was born. Launched in 2015 with Wander Beauty creates effortless essentials you reach for every day, wherever you wander. Each essential is co-created with our community and enriched with clean, globally sourced ingredients that work with your skin, not against it. With over 30 prestigious beauty awards, Wander Beauty has a loyal following of celebrities, top journalists, and notable beauty and style influencers. https://www.wanderbeauty.com/ https://www.instagram.com/wander_beauty/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thecityconfessions/support