It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror
Manage episode 309981397 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
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33 episodes
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Manage episode 309981397 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
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33 episodes
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Similar to The ClickZ Digital Marketing Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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continue reading
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