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EP52- P-Tal - The Revival Of a Dying Craft form
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“Some dreams are far-fetched but if you really go far with your efforts then you can definitely fetch them and turn into reality,” says the co-founder of P-Tal.in, Aditya Agrarwal. P-Tal is a start-up by Aditya Agrawal with his co-founder Kirti Goel and Gaurav Garg, that aims at reviving the dying craft form of the indigenous Thathera community of Jandiala Guru, Amritsar, who have the distinction of practising India’s only UNESCO listed craftform.
The journey of building this global brand definitely wasn't easy. What did it take to build P-tal, to gain the trust of artisans, the trust of customers and most importantly trust in yourself when others around you are doubting. Tune in as we speak with India's Bartanwala on The Climapreneur Show.
https://ptal.in
00:00- Coming up
01:04- Introduction
03:14- About the first P-tal physical store
05:20- Most challenging part of the journey
08:51-Reviving a legendary Indian dying art form
12:30- Sorry about master craftsmen Amrit lalji and his son Mandeep bhaiya.
15:01- Managing revenue in the initial stage
19:43- Importance of patience and hope.
22:47- Initial planning and how it turned up
24:27- How using Copper, Brass and Kansa utensils benifits us
27:18- How to ignore unwanted noise while building your dream business
39:10- Turning annual revenue of entire year into monthly revenue next year
41:37- Importance of Indian Handicrafts to meet India's sustainable goals
45:30- Importance of collaboration to grow bigger together
50:40- Hope, passion and perseverance can help any social enterprise grow
52:25- Resilience being tested
56:37- Conclusion.
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