73 | I Am Gravity Lab Part I w/ Brant Hysell

The Climbing Majority

In the age of social media and digital platforms like YouTube, creators often develop a "digital persona" that’s shaped by the content they produce. As viewers, it’s easy to make assumptions about who they are and how they live their lives. Today, we have the chance to peel back the layers and break down the digital persona behind The Gravity Lab YouTube channel.

At first glance, this channel seems to be run by a pair of climbers living out of a van with endless time to send some of the most epic routes around the world. It’s easy to watch with envy and wonder how it’s all possible. But as it turns out, Gravity Lab is the passion project of a single crusher named Brant Hysell. Brant is just like most of us—he juggles a full-time job, a relationship, and home responsibilities. Where he differs is in his deep passion for climbing and his dedication to making the most of every moment.

In part one of our conversation with Brant, we dive into how he supports his climbing lifestyle and the secrets behind balancing a full-time job, running The Gravity Lab YouTube channel, training, and, as he puts it, squeezing fun into every available moment. Brant’s main lesson? Time is precious. It’s easy to waste it by watching TV or endlessly scrolling on social media. Brant encourages us to be intentional with our time and to plan our lives around what makes us happiest—from sunup to sundown.

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Resources
The Gravity Lab Youtube Channel
Brant's Instagram
Brant Hysell's Mt. Project Profile

Chapters

1. Introduction (00:00:00)

2. Breaking The Digital Persona (00:02:11)

3. Climbing Progression (00:19:17)

4. How To Manage Time (00:47:30)

5. Closing (00:56:01)